Truth in Advertising

Something's been bugging me for a while. It's a word that is so casually overused in the RV world that it has become laughingly meaningless. And that word is -- resort. In the last couple of years we've criss-crossed America and stayed in dozens of commercial and state campgrounds. We have actively sought out high quality properties to stay at and, when I count the ones that I would truly call a resort, I can't even use up all the fingers on both hands.

Just like hotels, there are various levels of price and quality that scale from Motel 6's to Four Seasons. We are fortunate that our travel budget allows for a week here and there at a top RV property. But, even though our credit card is willing, the quality options are very, very limited.

And what do we consider to be "resort quality." It starts with the kind of pool, exercise and club facilities that you would expect in a good Marriott or Hyatt. Sites are wider; landscaping is well manicured; laundry facilities are bright, clean and with plenty of machines; and the staff is fully professional.

There are a few that almost hit that level of quality. Three that we stayed in last summer come to mind: Seven Feathers RV Resort in Canyonville, OR, Cariboo Burnaby RV Park, just outside of Vancouver, BC and Yellowstone Grizzly RV Park in West Yellowstone, MT. These are excellent parks that are a bit more expensive than their competitors, but very comfortable to stay at.

Just like a great hotel, or exotic resort, what we're looking for is a place that immediately rings the "l'd like to stay here for a few weeks bell," the moment you pull in. The circle of true resort parks is a tiny one and it gets even smaller if you have a 5th wheel or Class C, as the topmost resorts in the country only allow Class A motorhomes that are at least 30 feet long and 10 years or newer. I do get the exclusivity restriction part of it. It's sort of like men having to wear jackets in the club for dinner.

There is one park operator, Sunland Resorts, that has parks in California, Michigan, and Florida that really operates several of their larger parks as true resorts. We are quite fond of their Emerald Desert RV Resort in Palm Desert, California. And as we recently came up from the Florida Keys (high resort prices, but typical of not coming close to living up to the true spirit of the "R" word) on our way to a middling park in Orlando, we made it a point to spend a night at Sunland's Silver Palms RV Resort in Okeechobee, Florida.

Here's what a true RV RESORT experience looks like. It starts with the ability to make an on-line reservation. This is something I would say about 95% of RV parks don't do. I make dinner reservations in moments on my phone, and can have an Uber car at the curb in just a couple of taps. I can book a flight, car and hotel on Expedia in less than five minutes. But make a reservation at an RV park? That's pretty much a 5-10 minute call with the whole recitation of address, phone number, and credit card vitals. It's so. . .1970's.

Silver Palms has a very good web site that not only allows you to book and pay for a site, but it displays a photo of the exact site you're booking. This also makes check-in a breeze.

To Silver Palms' credit, as with most of Sunland's properties, they accept Class-C and 5th Wheel RV's, but that sense of resort exclusivity really kicks in as you enter through a large electronic keypad controlled gate.

Gated entrance to Silver Palms.

Before you pull or back into your site, the modern power pylon will have been pre-checked that is operating correctly and the water faucet hookup run for a few moments to clear any sediment. It's almost like RV turndown service.

Winnebago Ellipse parked in RV site with tiki hut next to it and palm trees surrounding.

The site is large and level with a clean and generously sized picnic pad. And there's plenty of room so that your slideout(s) aren't just a few feet away from your neighbors.

At this point I'll let some pictures do the talking. You can easily see the difference in the quality of the sites and amenities.

Tennis courts at the resort.

Large outdoor pool and hot tub at the resort.

Clubhouse of resort with tables skirted for an event.

Two camping chairs sitting outside a motorhome with palm tree at site and water with fountain in front.

As I said earlier, we're fortunate that our travel budget can be occasionally increased if we're in a pampering mood, but that's not to say that there are plenty of times where we've happily been guests at Walmart parking lots and truck stops. And there are many times when we've needed a full hook-up that a nondescript park is perfect. However, when you want to treat yourself for a few days or a few weeks of luxury, we've found that true resorts, like Sunland's Silver Palms RV Resort are often priced no more than $30 a night above the significantly inferior parks in the area.

To their credit the KOA system has rolled out a branding system that identifies their parks as Journey, Holiday and Resort. In the marketing business there's a term called "brand promise." And with brand promise, aligning customer's expectations to their actual experience is a key determiner of satisfaction. KOA has wisely done this with their three categories which immediately form an expectation level in a customer's mind. And to those thousands of RV parks who use the word resort, saying it, doesn't make it true. Think about it. Your guests certainly are.

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