Changing of the guard

Who knew? Five years ago, on a lark, I reached out to Winnebago with the idea of creating a tiny hobby job. That little whim turned into an amazing journey. Starting from scratch with GoLife we now get over 40,000 visits a month. We have attracted the best digital storytellers and RV enthusiasts in the industry. It's been exciting, surprising, and very gratifying to work with a team that has brought a consistently fresh and upbeat viewpoint to the RV world.

Western film buffs will quickly recall the final scene from John Ford's "The Searchers." John Wayne stands in a doorway for a moment and then walks out into the wide expanse of the desert southwest as the screen fades to black. Whoa. Wait. Rewind. That's not quite how this story ends.

Yes, I'm handing the keys over to a team who'll be taking you and GoLife on new journeys and destinations. In my edited cinematic scenario I'm walking out the door, but waiting outside is a new Winnebago. No driving off into the sunset, just a change of direction.

My own Winnebago life will be shifting toward special projects like our recently completed livability test of the brand new Horizon. It's a fantastic rig and you can watch our in-depth video review by clicking here. There's also a deep written review.

When I started GoLife I had expected that it would be a year or two before other manufacturers did the same, but they haven't. What really has impressed me is Winnebago's commitment to support a growing WinnebagoLife universe. At its core Winnebago is still a company that passionately cares about its customers and its products. It is that belief that has deepened the company's commitment for a continuing conversation on the GoLife website, Facebook, Instagram, and other forums. It's one of the things that continues to separate this venerable brand from its competition. And it was that forward thinking that drew me into the Winnebago world which has (and will) continue to fuel a remarkable journey.

Don

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